Building relationships
BUILDING RELATIONSHIPS
Parents will visit the pharmacy many times within the first two years of their child's life to purchase products such as nappies, feeding equipment and medicines. It is important to build relationships with new parents so they feel comfortable asking you for advice. Having that relationship will also help you to be alert to any issues, so you can signpost effectively.
Tips for building relationships:
Be friendly
You could ask how old the baby is or how Mum is doing after the birth
Make
a connection
Try to find something in common. If you're a parent yourself you could share this information
Ask questions
Asking questions and listening attentively help to build rapport
Exceed expectations
Going the extra mile for a customer will make them want to seek you out in future. You could pre-empt their needs by thinking about the next stage in their child's development and what support and products they may need.
MATCHING ACTIVITY
PERSONALISE YOUR ADVICE
Each stage of a child's development is a different opportunity to connect with and advise parents or caregivers. Match the child's age with the appropriate advice.
Each stage of a child's development is a different opportunity to connect with and advise parents or caregivers. Click to match the child's age with the appropriate advice.
Drag and drop the correct advice into position
Are there any local feeding support groups you could signpost your customer to if they have issues?
Signpost to local feeding support groups if customers have feeding issues
Think about advice you can give to help soothe a baby with colic.
Infant paracetamol is recommended to be used at the first immunisation.
Consider advice and products you could offer to help ease teething pain.
Ensure you know the advice on vitamin supplements for both bottle and breastfed babies.