Personalise additional advice
You can use the information below when advising customers with toddlers on vitamins.
Growing toddlers, especially if they don’t eat a varied diet, might not get enough vitamins A and C. It is also difficult to get enough vitamin D through diet alone. The Department of Health recommends that all children aged six months to five years are given vitamin supplements containing vitamins A, C and D daily.
Breastfed babies from birth to one year should be given a daily supplement containing 8.5 to 10 micrograms (µg) of vitamin D. Children aged one to four years should be given a daily supplement containing 10 micrograms of vitamin D.
If babies and toddlers are having more than 500 ml of infant formula a day, they should not be given vitamin supplements as formula is fortified with vitamins A, C and D as well as other nutrients.11
Build loyalty
It is likely that parents and caregivers of toddlers will come into the pharmacy asking for advice.
Consider the following:
References:
1. https://www.nhs.uk/start4life/weaning/what-to-feed-your-baby/12-months/#anchor-tabs
2. https://www.nct.org.uk/baby-toddler/your-childs-development/12-18-months-life-your-baby
3. https://www.nhs.uk/start4life/baby/learning-to-talk/1-to-2-years/
4. https://www.nhs.uk/live-well/healthy-body/taking-care-of-childrens-teeth/
5. https://www.nhs.uk/conditions/baby/weaning-and-feeding/what-to-feed-young-children/
7. https://www.nhs.uk/live-well/sleep-and-tiredness/how-much-sleep-do-kids-need/
8. https://www.nhs.uk/conditions/baby/health/sleep-problems-in-young-children/
9. https://www.nhs.uk/start4life/toddler/activities/
10. https://www.nhs.uk/conditions/vaccinations/nhs-vaccinations-and-when-to-have-them/
11. https://www.nhs.uk/conditions/baby/weaning-and-feeding/vitamins-for-children/
References last accessed May 2021.