The Boots Healthcare Way
1. Welcome
Hi, is there anything I can help you with?
2. Find out
Establish why your customer is visiting the pharmacy and which framework should be followed.
3. Advise: Products
If customers ask for advice on symptoms, use the WWHAM framework, followed by the CARE framework for the recommended product.
If customers ask for a specific product, pick it up off the shelf and say something like “of course”, then use the CARE framework to ensure the product is suitable for them and that they get the advice they need.
La Roche-Posay Anthelios Invisible Fluid SPF 50+
Item code: 83-96-434
Uses: Ultra waterproof, sweat-proof and sand-proof sun protection for the face.
Features and benefits:
• Suitable for all skin types, including sensitive skin
• Can be applied around the full eye area
• Very high protection, broad spectrum (SPF 50+ and UVA 46)
• Silica and perlite absorb sweat and sebum
• Non-greasy.
Soltan Once Face SPF50+
Item code: 69-28-781
Uses: Protects from the ageing effects of the sun.
Features and benefits:
• Up to eight hours sun protection from just one application*
• Maximum 5-star UVA protection
• Anti-ageing complex
• Non-greasy and can be worn under make-up
• Dermatologically tested
• Also available in SPF30 (product code 69-28-765).
Boots Ingredients Collagen Serum
Item code: 17-89-600
Uses: A lightweight serum that helps skin to feel plumper and moisturised.
Features and benefits:
• Skin looks plumper and firmer
• Skin looks healthy and youthful
• Helps to boost skin's hydration
• Suitable for vegans
• Not tested on animals
• Directions for use: Apply to face and neck, day and night. Gently massage into the skin until absorbed.
* Follow product instructions carefully. Reapply after towelling or prolonged contact with water.