The Boots Healthcare Way
1. Welcome
Hi, is there anything I can help you with?
2. Find out
Establish why your customer is visiting the pharmacy and which framework should be followed.
3. Advise: Products
If customers ask for advice on symptoms, use the WWHAM framework, followed by the CARE framework for the recommended product.
If customers ask for a specific product, pick it up off the shelf and say something like “of course”, then use the CARE framework to ensure the product is suitable for them and that they get the advice they need.
La Roche-Posay: Toleriane Dermo-Cleanser
Item code: 39-56-563
Uses: For cleansing and make-up removal on sensitive, reactive and allergy-prone skin.
Features and benefits:
• Gently removes make-up and impurities
• Suitable for face and eyes
• Non-comedogenic
• Fragrance-free
• Contains glycerin and hyaluronic acid.
La Roche-Posay Toleriane Ultra Cream
Item code: 77-99-012
Uses: Soothes and hydrates for intense, long-lasting relief.
Features and benefits:
• Contains soothing neurosensine and repairing shea butter and glycerin
• Fragrance- and alcohol-free
• 100 per cent airtight packaging
• Allergy UK seal of approval
• Use morning and evening
• Available in two textures: cream or fluid.
La Roche-Posay Toleriane Ultra Eyes
Item code: 61-87-331
Uses: Hydrates and soothes irritated or dry skin around the eyes.
Features and benefits:
• Contains soothing neurosensine and niacinamide plus repairing shea butter and glycerin
• Fragrance- and alcohol-free
• 100 per cent airtight packaging
• Allergy UK seal of approval
• Use morning and evening
• Also suitable for eczema around the eyes and on the upper eyelids.
CeraVe Hydrating Cleanser
Item code: 81-05-650
Uses: Cleanses and hydrates without disrupting the protective skin barrier.
Features and benefits:
• For normal to dry skin
• Non-foaming and gentle
• Contains ceramides 1,3 and 6-II plus hyaluronic acid
• Fragrance-free
• Non drying
• Suitable for adults and children.
La Roche-Posay Rosaliac AR Intense
Item code: 49-44-828
Uses: Soothing serum for skin prone to redness.
Features and benefits:
• Contains neurosensine and vitamin B3 to soothe skin
• Also contains antioxidant vitamin C and ambophenol to protect skin from environmental damage
• Improves the skin barrier
• Reduces the appearance of redness
• Reduces heating sensations
• Suitable for rosacea-prone skin
• Light gel-cream texture
• Fragrance-free.
La Roche-Posay Cicaplast Baume B5
Item code: 49-44-801
Uses: Soothing repairing balm for irritated and cracked skin, minor wounds and burns, nappy rash and chafing, insect bites, sunburn, daily injuries, post-procedure, post-laser, post peeling.
Features and benefits:
• Targeted soothing action hydrates and strengthens skin barrier
• Helps accelerate repair and provides a physical barrier against infection
• Contains panthenol, madecassoside, shea butter, glycerin, copper, zinc and manganese.