Personalise additional advice

You can support your customers to identify their allergen and then give tips on how to reduce exposure:

• If they suffer from hayfever, you could encourage them to mark on a calendar when their symptoms are worse. They can then compare this to a pollen calendar and identify the likely trigger
• If house dust mites are the trigger, you can advise customers that, whilst it’s impossible to eradicate house dust mites completely, they can reduce them by:⁸
• Reducing soft furnishings, such as cushions, which gather dust
• Washing bedding at 60 degrees
• Keeping windows and doors open as much as possible
• Use a damp cloth when dusting, which stops the dust from getting into the air.

Build loyalty

Customers who suffer from allergies are likely to need ongoing treatment and support. Consider the following:

Remember: if you are unsure, always ask your pharmacist for further advice.