Personalise additional advice and build loyalty
Personalise additional advice
You may be asked if babies and young children need vitamin D supplements. The Department of Health and Social Care recommends:
- From birth to 12 months, breastfed babies should be given a daily supplement containing 8.5 to 10 mcg of vitamin D
- Babies fed infant formula should not be given a vitamin D supplement until they are having less than 500 ml of infant formula a day, as infant formula is fortified with vitamin D
- Children aged one to four years should be given a daily supplement containing 10 mcg of vitamin D.12
Build loyalty
You are likely to encounter women who are on the ‘bump, birth, baby’ journey who are seeking advice. These conversations can lead customers to return to your store, so it is important to consider the following:
Remember: if you are unsure, always ask your pharmacist for further advice.
1. https://www.nhs.uk/conditions/pregnancy-and-baby/getting-pregnant/
2. https://www.healthline.com/health/womens-health/when-to-take-an-ovulation-test
3. https://www.nhs.uk/pregnancy/trying-for-a-baby/planning-your-pregnancy/
4. https://www.nhs.uk/pregnancy/keeping-well/vitamins-supplements-and-nutrition/
5. https://www.nhs.uk/pregnancy/keeping-well/drinking-alcohol-while-pregnant/
6. https://www.nhs.uk/pregnancy/trying-for-a-baby/signs-and-symptoms-of-pregnancy/
7. https://www.nhs.uk/common-health-questions/pregnancy/how-soon-can-i-do-a-pregnancy-test/
8. https://www.nhs.uk/pregnancy/trying-for-a-baby/doing-a-pregnancy-test/
9. https://www.nhs.uk/pregnancy/related-conditions/common-symptoms/common-health-problems/
10. https://www.nutrition.org.uk/healthyliving/nutrition4baby/feeding.html
12. https://www.nhs.uk/conditions/vitamins-and-minerals/vitamin-d/
References last accessed December 2020.