In 2019 the Government announced an ambition for the UK to become smoke free by 2030 (achieved when adult smoking prevalence falls to 5% or less). However, based on current progress, it is likely that the target will be missed by a number of years.¹

Evidence shows that behavioural support for smoking cessation can increase quit rates.² Even if you are not a trained stop smoking advisor, there are key things you can do to support customers who want to quit.

After completing this module you will:

1. Be reminded of the benefits of quitting smoking

2. Be familiar with products and services to support quit attempts

3. Have a framework for providing behavioural support to customers attempting to quit